{"id":13019,"date":"2016-03-04T00:00:00","date_gmt":"2016-03-03T23:00:00","guid":{"rendered":"https:\/\/www.akademie-solitude.de\/institute-for-new-feeling-the-redirectory\/"},"modified":"2020-12-08T15:43:56","modified_gmt":"2020-12-08T14:43:56","slug":"institute-for-new-feeling-the-redirectory","status":"publish","type":"post","link":"https:\/\/www.akademie-solitude.de\/en\/institute-for-new-feeling-the-redirectory\/","title":{"rendered":"Institute for New Feeling: The Redirectory"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":13020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"project":[451,480,508],"project_type":[725,731],"class_list":["post-13019","post","type-post","status-publish","format-standard","hentry","project-web-residencies","project-decentralization-of-internet-art","project-calls-2016","project_type-formats","project_type-web-residents"],"acf":{"bgcolor":"","bgcolor_custom":"","custom_color_css_variable":"","content_type":[{"acf_fc_layout":"content_txt","bgcolor":"","bgcolor_custom":"","layout_col_size":8,"txt_cols":"is-1-txtcol","txt":"

Schlosspost Web Residents, March 2016<\/span><\/strong><\/h3>\r\nThe \u00bbdark art\u00ab of SEO caught the eye of the Institute for New Feeling<\/a> (Scott Andrew, Agnes Bolt, and Nina Sarnelle from Los Angeles\/US), which as a research clinic explores the strangeness and dangers of technology and the Internet, as well as their beauty. For their Schlosspost web residency on the topic \u00bbDecentralization of Internet Art\u00ab<\/a> curated by NETRO, the Institute for New Feeling (IfNf) mirrors the SEO (search engine optimization) system and initiates a campaign as a kind of performative intervention in the backend of the web. Below you can find the concept text, that convinced the jury. Read more about the project in an interview with the artists: This is SEO<\/a> <\/em><\/strong>and check out their project \u00bbThe Redirectory\u00ab<\/a> realized during the residency. The project will carry on also after the residency. <\/strong>\r\n\r\nOn Dec 31, 2015, at 6:15 PM, Institute for New Feeling <SEO@institutefornewfeeling.com> wrote:\r\n\r\nHey we ran across your site today and absolutely loved the design but your rankings need to be improved. Have you noticed? Take a minute to check out our services<\/a>, we\u2019d love to help. Here\u2019s a little bit about us.\r\n\r\nWe are workers in the world. We are scrapers, stuffers, spinners, churners. We make mirrors. We make gateways. We go to work everyday at the farm. We come home each day from the mill.\r\n\r\nWe are ever presence. We are soft optimization. We offer, we provide, we deliver.\r\n\r\nThere is a universe of content out there. There is a universal content out there.\r\nThis is the redirectory.\r\n\r\nBe here with us right now. Be there in a few mins. Be well,\r\nThis is presence.\r\n\r\n~~\r\n\r\nVisit us on the web at:\r\nthisispresence.info<\/a>\r\nredirect.rest<\/a>\r\nceaseless.co<\/a>\r\ntight.website<\/a>\r\ninwardjob.com<\/a>\r\nfreshsqueezedlinkjuice.com<\/a>\r\nemptyland.co<\/a>"},{"acf_fc_layout":"content_img","bgcolor":"","bgcolor_custom":"","layout_col_size":8,"img_gallery":true,"img":[26727,26717,26719,26721,26723,26725],"img_gallery_format":""},{"acf_fc_layout":"content_txt","bgcolor":"","bgcolor_custom":"","layout_col_size":8,"txt_cols":"is-1-txtcol","txt":"Watch This is Presence<\/a>.<\/em>\r\n

Concept<\/span><\/strong><\/h3>\r\nThis is Presence<\/em> (above) is a 17-minute video commissioned by Ballroom Marfa that functions as an online brand identity campaign for the Institute for New Feeling. The film depicts a slow fall down an Internet \u00bbrabbit hole,\u00ab floating through a ring of interconnected training modules, news articles, facility tours, click bait and social networking sites; all of this is original content, shot for and about our organization.\r\n\r\nWhile constructing this film we became more and more interested in SEO marketing and reputation management services, the invisible processes by which capital manipulates search results and online presence, thereby buying influence on the Internet.\r\n\r\nFor the Schlosspost Residency we will initiate the research portion of a web-based performance we\u2019re planning for later this year. The latter part of this project is an expansive SEO campaign for the Institute for New Feeling: we will use a content mill to create 1,000 websites.\r\n\r\nIn preparation for this project, we will spend the next 4 weeks researching black hat and white hat strategies for SEO, ORM and any other means of managing web identity. We will assemble our research into a web-based publication called The Redirectory<\/em>. As portions of the publication are finished, they will be shared at: redirectory.club\r\n\r\nWeb design in collaboration with Ethan Jerrett."},{"acf_fc_layout":"content_cta","bgcolor":"has-bg-blue","bgcolor_custom":"","layout_col_size":8,"cta_link":{"type":"url","value":"http:\/\/www.redirectory.club","title":"","target":"0"},"cta_txt":"The Redirectory Club by Institute for New Feeling","cta_button_txt":"Visit the Project"},{"acf_fc_layout":"content_teaser","teaser_elements":[{"teaser_bgcolor":"has-bg-yellow","teaser_outline":false,"teaser_border":[],"teaser_type":"teaser_post","teaser_preview":["preview_txt","preview_img"],"teaser_preview_img_style":"teaser_preview_img_right","teaser_obj_type":"teaser_post","teaser_obj_el":26782,"teaser_taxonomy_el":null,"teaser_headline":"","teaser_person_current":false,"teaser_person_current_juror":false,"teaser_person_current_employee":false,"post_taxonomies_person_type":[],"post_taxonomies_program":[],"post_taxonomies_year_generation":[],"post_taxonomies_practice_field":[],"teaser_btntxt":"Read the Interview"}]}]},"_links":{"self":[{"href":"https:\/\/www.akademie-solitude.de\/en\/wp-json\/wp\/v2\/posts\/13019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akademie-solitude.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.akademie-solitude.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.akademie-solitude.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akademie-solitude.de\/en\/wp-json\/wp\/v2\/comments?post=13019"}],"version-history":[{"count":0,"href":"https:\/\/www.akademie-solitude.de\/en\/wp-json\/wp\/v2\/posts\/13019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.akademie-solitude.de\/en\/wp-json\/wp\/v2\/media\/13020"}],"wp:attachment":[{"href":"https:\/\/www.akademie-solitude.de\/en\/wp-json\/wp\/v2\/media?parent=13019"}],"wp:term":[{"taxonomy":"project","embeddable":true,"href":"https:\/\/www.akademie-solitude.de\/en\/wp-json\/wp\/v2\/project?post=13019"},{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.akademie-solitude.de\/en\/wp-json\/wp\/v2\/project_type?post=13019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}