Jan Bodin has been a visiting research professor at the ICN Business School since 2005.
He teaches Principles of Marketing, Marketing Management, International Marketing, Product Development, International Commerce and Communication.
His research centres on new product development in small and medium-sized hi-tech enterprises. His particular interest lies in the interaction between the marketing function and industrial design in new product development. The objective of his research is to improve the flow of information between marketing managers and industrial designers during the phases of product conceptualisation and the development of prototypes.
He is also interested in the management and development of new products in the wine industry, particularly prestigious products such as Champagne. Jan Bodin is a guest within the exchange program with the ICN Business School in Nancy.